Peta Human Meat

Peta, an animal activist group, used a major advertising campaign, called human meat, to show how bad it is to eat meat. Looking at it analytical, it shows they used a huge amount of Pathos in their argument, probably to use the viewers sympathy. But not much Ethos or Logos were used.

Pathos:
When Peta made these ads, they were probably trying to catch the viewers sympathy. Using many major points. One of the bigger more concrete points was the use of a brutally depicted scene of a human being packaged like meat.  The main psychological part of it was how badly they took care of the "corpse", or "product".  There was blood in the package and she was in disarray with her body crooked. Another point is that they put a price on it, a mere 785$, like they could put a price on life. Instead of being a product of some country, like China, it was the product of cruelty.  There were also other minor details that add a subtle element to the brutal ad. Like how her hair was still made up like she was going out, or that her make up and earrings were still on, this shows how the animals we kill to eat don't know when it is going to happen. That they are completely unaware. This ad is a strong force of Pathos, feeding off the viewers emotions to persuade them.

Ethos:
Of Ethos, this ad lacks. This ad wasn't using a celebrity or someone you might think is important.  It is however made by Peta and ALV, which is on the logo of the package, two animal activist groups,  both of which are big. But that's about the extent of Ethos.

Logos:
I'm really not sure they used any actual facts to solidify their argument.  All they had was "55,000,000 killed each year" on the logo.  But what they are lacking is what is being killed each year, is it an animal, the human maybe? They don't use much Logos which, again, shows they rely on Pathos.

The ad had its weak and strong points, however, for it to be called successful it had to rely o the views and emotions of the viewers and how they thought about meat.  But all in all it had a very good Pathos aspect with good enough Ethos, but Logos was almost non-existent.