This commercial uses a type of ethoical pathos. Using the concept of the "Green Police" to fight pollution, which is a major problem nowadays. The actual advertising is for the new Audi line of clean diesel fueled cars. The way the "Green Police" enforce the eco-friendliness adds humor to the advertisement. When the actual Audi comes to the road block he easily makes it through easily enough because of its eco-friendly clean diesel. I like the humor factor of the ad. The main thing I got from this is how the Audi is helping the environment, which is getting worse during this age of consumerism. The building up to the Audi part was a little much, but the whole of the ad was effective.
"Audi 2010 Green Car Super Bowl Commercial ."YouTube. Web. 9 Mar 2011.
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